Monday, June 15, 2009

Search Engine Optimization

Sometimes making a few simple changes to your site can significantly improve your SEO and rankings in the search engines. (1) Your title tag is one of the most important items to optimize. The title tags on all your webpages should be keyword rich and different for each page and be reflective of the content and keywords on that particular page. (2) The meta description tag is another important item. It should also be a unique keyword rich summary of the content of each different page on your site. (3) Also... be careful to remove or update any and all bad links on your site. Having bad links will negatively impact your site.

To see some of my website work visit: http://www.carlmathewson.com/web.html

Wednesday, May 20, 2009

Branding Yourself with Your Avatar

Recent studies in advertising show that ads that are more personalized get a better response. An ad in a magazine that has a nice photo of the business owner will usually always get a better response than a competing ad without that type of personal touch. The same thing seems to be true for avatars. It is now recommended that you personalize your business identity online when social networking, etc. by combining your logo with your photo in your avatar. The old methods of marketing with just a logo alone are changing. Here is what I did with my avatar: